Michael Kathe
Creative Director at House of communication
Genève, Svizzera
TitoloOMG
Agenzia
Campagna Swisscom 5G
Cliente Swisscom (Schweiz) AG
Marca Mobile Internet
PostedNovembre 2019
Settore Apparecchi telefonici
Trama 5G is the next big step into the digital future of Switzerland. As the provider of the best network in the country, the telco Swisscom is currently building the 5G network and has already started testing it in various locations. In order to increase public awareness and occupy the topic before the competition catches up, we staged 5G with astonishing simplicity in an eye-catching and striking way which make the benefits of the new technology tangible: by creating single-word-headlines with 5 “G”s such as “GGGGGAMING” or “OMGGGGG” and combining them with user-specific imagery to emotionalize each specific topic.
Tipo di Media Stampa e stampati
Executive Creative Director
Creative Director
Copywriter
Art Director
Account Director
Graphic Designer

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