SVP, Innovation and Social Media
at
Digitas Health/Publicis Healthcare
London, Regno Unito
| Titolo | Good Different |
| Agenzia | Iris |
| Campagna | Good Different |
| Cliente | Suzuki |
| Marca | Suzuki |
| Data di Prima Diffusione/Publicazione | 2022 |
| Settore | Auto Nuove |
| Trama | Our fantastical ad was entirely captured in-camera using an Alexa LF. Thanks to meticulously crafted sets and lighting it meant that the post work was minimal. Each set/scene was designed in SketchUp before moving to a concept render in Indigo to define textures and lighting. Each concept render was graded in Lightroom ensuring very accurate representations for framing and lighting before set build. The process also provides 3D construction plans and 3D files for printed elements such as the miniature helter-skelter and conveyor belts and bolts. This process worked extremely to manage non-visual clients encouraging bravery and creativity to flourish. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Casa di Produzione | Merman |
| Post Produzione | Black Kite |
| Creative Director | Ross Taylor |
| Creative Team | Jon Wedlake |
| Creative Team | Matt Carter |
| Chief Creative Officer | Grant Hunter |
| Producer | Emily Hendrey |
More Work
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- AGENZIA:
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- AGENZIA:
- Wieden+Kennedy
Car-Mate
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Street Level
- MARCA:
- ABB Formula E
- AGENZIA:
- Iris