Chief Strategy Officer
at
Carmichael Lynch
Greater Minneapolis-St. Paul Area, Stati Uniti
| Titolo | The Hire (Film) |
| Agenzia | Fallon |
| Campagna | The Hire - BMW |
| Cliente | BMW |
| Marca | BMW Films |
| Posted | Giugno 2011 |
| Settore | Auto Nuove |
| Trama | Highlights of the BMW Films campaign |
| Risultato | The Hire campaign represents a bold step for a marketer into the world of branded entertainment. No benchmarks existed to give BMW confidence that this would pay off. Ultimately, the campaign attracted a huge audience with the right target profile. Costing only 56% of BMW's traditional advertising in terms of the brand exposure gained, the films more than doubled BMW's growth, leading to a 74% sales increase. In addition, it attracted the equivalent of $26 million exposure value in free publicity. This paper demonstrates the economic rewards BMW has been able to enjoy as a reward for their marketing courage, and for their belief in an idea. |
| Tipo di Media | Web Film |
| Lunghezza | |
| Più informazioni | www.bmwfilms.com |
| President Fallon Minneapolis | Robert White |
| Account Planner | Lachlan Badenoch |
| Advertising Manager | Tom Stepanchak |
| Director of Planning | Adrian Ho |
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