| Titolo | Pit Stop |
| Agenzia | Mark/BBDO |
| Campagna | Quick Formula 1 - INTERNET OnLine |
| Cliente | INTERNET OnLine |
| Marca | QUICK.cz |
| Posted | Agosto 2006 |
| Prodotto | Free Internet |
| Settore | Internet Service Providers |
| Slogan | Don´t Be Snail, Be Quick. |
| Trama | Formula has a pit stop during the race. All technicians change the wheels very, very quickly. But one of them is a snail. He can´t keep up with them. The wheel is not sets up but formule starts . |
| Filosofia | Strategy was to strictly define QUICK from other brands. The main communication argument was the quickness of the connection, which was unique on the market. In commercials we devide the world on snails and Quick people. |
| Problema | There were 4 providers on the market with the same product - free connection to the internet. All competitors were communicating freedom of movement or connection on internet. We need to be unique. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | optionlist-countries.COU539 |
| Casa di Produzione | Stillking Films |
| Creative Director | Stepán Tyller |
| Art Director | David Saudek |
| Copywriter | Michal ?teindler |
| Account Director | Vladimir Slivka |
| Director | Toby Tremlett |
| Production Company Producer | Pavla Burgetová |
| Direttore della fotografia | Jakub Dvorsky |
| Editor | Filip Malasek |
| Music | Hekatomb |
| Advertising Manager | Michal Knor |
More Work
SEE ALLStreet Cleaners
- MARCA:
- For a Better Life in Prague
- AGENZIA:
- MullenLowe Praha
Originality
- MARCA:
- Pilsner Urquell
- AGENZIA:
- Ogilvy & Mather Prague
Mr. San
- MARCA:
- Telenor
- AGENZIA:
- &Co. / NoA