Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, Italia
TitoloMother
Agenzia
Campagna soleterre ONLUS
Cliente soleterre
Marca soleterre
PostedLuglio 2009
Settore Enti/Istituzioni/Organizzazioni no-profit
Slogan All children should be allowed to be children.
Trama Soleterre ONLUS is a non-profit humanitarian association working both in Italy and abroad to advocate for human rights and provide health and education services and food, mainly to children and women in conditions of desperate poverty. The current focus of the organisation is on 2 African countries where on average 6% of children die in their first month of life, the Ivory Coast and Sierra Leone. An advertising campaign has been launched with the tag line, “Every child should be allowed to make a child”, “Ogni Bambino Dovrebbe Poter Fare Il Bambino”. This poster, along with the Soleterre website, is intended to raise awareness about the problems of the 2 African states and raise funds for development projects.
Tipo di Media Poster
Executive Creative Director
Creative Director
Art Director
Copywriter
Photographer

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