adidas - "Jump With Derrick Rose in London"

TBWA\London

TBWA\London London, Regno Unito

18491

Titolo	Jump With Derrick Rose in London
Agenzia	TBWA\London
Campagna	Derrick Rose Jump Store
Cliente	adidas
Marca	adidas
Data di Prima Diffusione/Publicazione	2013 / 7
Settore	Calzature sportive
Trama	The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game.
Tipo di Media	Eventi
Lunghezza	113 seconds
Chief Creative Officer	Peter Souter
Executive Creative Director	Andre Laurantino
Creative Director	Steve Tidball
Creative Director	Nick Tidball
Account Manager	Justin Martin
Account Executive	Tom Lamming
Strategic Planner	Chris Bosher
Agency Producer	Natalie Spooner
Agency Producer	Petra Tiziani
Direttore della fotografia	Matt Shaw
Director	Walter Campbell
Editor	Nick Gilberg
Designer	Andy Hunt
Photographer	Adam Hinton
Producer	Nathalie Spooner
Producer	Petra Tiziani
Art Buyer	Louise Cripps