Titolo | Shark |
Agenzia | Y&R Israel |
Campagna | Shark |
Cliente | Orange |
Marca | Orange |
Posted | Marzo 2007 |
Settore | Telefoni cellulari e cercapersone |
Slogan | Imagine the beautiful things you can do with 200 |
Filosofia | We chose to show the consumer benefit in a surprising and entertaining way. The creative concept stands out in its lively artistic features, joyfulness and striking simplicity. |
Problema | The challenge was to attract all the possible attention to a seemingly straightforward offer from the cellular operator - 200 minutes of free air time. |
Tipo di Media | Pubblicita' su quotidiani |
Market | Israele |
Executive Creative Director | Gideon Amichay |
Art Director | Galit Attia |
Creative Director | Tzur Golan |
Copywriter | Hadar Orpaz |
Copywriter | Meital Shkedi |
Art Director | Yariv Twig |