Philippe Lafitte
Art Director at Libre MullenLowe
Paris, Francia
TitoloZoo (French version)
Titolo (Lingua Originale)Le Zoo
Agenzia
Campagna Nestlé Barrettes
Cliente Nestlé
Marca Nestlé Barrettes
Data di Prima Diffusione/Publicazione 2002 / 3
Prodotto Chocolate
Prodotto (Lingua Originale) Chocolat
Settore Cioccolata
Slogan Nestlé Barrette. The Chocolate Which Makes Hin Hin Hin
Slogan (Lingua Originale) Nestlé Barrette. Le chocolat qui fait Hin Hin Hin
Trama In a zoo, a young man passes the monkeys' cage where two of them are mating. The young man crunches into a Nestlé Barrette and begins to laugh with a surprizing and uncontrolled manner. The male stops and sits down, followed by its female, which slaps its head to show its annoyance.
Trama (Lingua Originale) Dans un zoo, un jeune homme passe devant la cage des singes, où deux d'entre eux sont en train de s'accoupler. Le jeune homme croque dans une barrette Nestlé et commence à rire de façon étrange et incontrôlée. Le singe mâle s'arrête et va s'asseoir, suivi de sa femelle, qui lui donne une tape sur la tête pour montrer son mécontentement.
Filosofia Nestlé Barrette. The chocolate exhilirating dose
Filosofia (Lingua Originale) Nestlé Barrette. La dose de chocolat euphorisante
Problema To renew the communication, to impose a new way to consume chocolate
Problema (Lingua Originale) Renouveler la communication, imposer un nouveau mode de consommation de chocolat
Tipo di Media Televisione
Lunghezza
Creative Director
Art Director
Copywriter
Director
Casa di Produzione @radical.media
Agency Producer
Concept
Concept

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