Laurent Dravet
Senior Copywriter at BETC
Boulogne-Billancourt, Francia
TitoloNew Twingo 99% Different
Titolo (Lingua Originale)Nouvelle Twingo 99% différente
Agenzia
Campagna New Twingo 99% Different - Renault
Cliente Renault
Marca Renault
PostedGiugno 2007
Prodotto Twingo
Prodotto (Lingua Originale) Twingo
Settore Auto Nuove
Trama Therefore, the agility test is conducted around two cones in the form of "dwarf heads", the aqua planning test shows the Manneken Pis used to water the circuit, road-adherence and resistance to difficult roads is made within a giant lego, the braking test occurs when confronted by a tribe of cowboys and indians who appear from nowhere, the obstacle avoidance test is made around two enormous threatening mallets, the safety test stages a huge boxing glove, and finally driveability and precision are proved through parking in an extremely narrow space.
Trama (Lingua Originale) Le test d'agilité est donc mené autour de 2 cones
Filosofia The idea of the film: the new twingo is put through a tough torture-test where it will prove its town and road qualities, its dynamism and modernity. But of course, Twingo would not be Twingo if this Torture-test were not just a bit off-the-wall, preserving its Twingo spirit; hence the signature "99% serious"
Filosofia (Lingua Originale) L'idée directrice du film: la nouvelle Twingo est mise à l'epreuve des test de "torture" de façon à prouver ses qualités en tant que voiture de ville, conçernant sa tenue de route, son dynamisme et sa modernité. Mais bien sûr, Twingo ne serait pas Twingo si ce test de "torture" n'était pas quelque peu "bizarroïde", de façon à pouvoir preserver son esprit originelle
Problema The new Twingo has been created to revolutionize the standards of the small car segment. Trendy, tonic, on the small car segment (Aygo, 107, C1) Twingo imposes a burst of seriousness and broadens its target. Twingo is aiming not only at women (already groupies) but also young men.
Problema (Lingua Originale) La nouvelle Twingo a été créée dans le but de revolutionner le secteur mercantile de "la petite voiture". Tendance, tonic, sur ce petit secteur automobile ( Aygo, 107, C1), la Twingo impose un élan de serieux et élargit le public ciblé. Twingo ne cible donc plus seulement les femmes mais aussi les jeunes hommes.
Tipo di Media Televisione e Cinema
Lunghezza
Market Europe
Casa di Produzione
Post Production
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Advertiser's Supervisor
Executive Creative Director
Creative Director
Account Manager
Account Manager
Account Manager
Account Manager
International Coordination
Copywriter
Copywriter
Producer
Producer
Sound Producer
Director
Post Production

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