| Titolo | Boy |
| Agenzia | DDB Seattle |
| Campagna | Imagine - Kaiser AIDS Awareness |
| Cliente | Kaiser Family Foundation |
| Marca | AIDS Awareness |
| Posted | Giugno 2003 |
| Settore | Istituzioni/Associazioni |
| Slogan | Imagine if AIDS hit your world the way it's hit other parts of the world. |
| Trama | We follow a lone boy through his upscale home. It hasn't been cleaned in a while. The boy describes how one by one, each member of his family was killed by an epidemic. Words, "Imagine if AIDS hit your world the way it's hit other parts of the world". |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Copywriter | Eric Gutierrez |
| Art Director | Randy Gerda |
| Creative Director | Eric Gutierrez |
| Creative Director | Fred Hammerquist |
| Creative Director | Randy Gerda |
| Agency Producer | Heidi Molden |
| Copywriter | John Zilly |
| Art Director | Pete Agostino |
| Agency Producer | Niki Polyocan |
| Sound Design Company | Vince Werner |
| Casa di Produzione | A Band Apart |
| Production Company Producer | Jeremy Hammond |
| Director | Neil Tardio Jr. |
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