Martin Luther King, Jr. Day - "Bus"

DDB Seattle

DDB Seattle Seattle, Stati Uniti

5049

Titolo	Bus
Agenzia	DDB Seattle
Campagna	Bus
Cliente	Martin Luther King, Jr. Day
Marca	Martin Luther King, Jr. Day
Posted	Luglio 2001
Prodotto	Commemorate Martin Luther King Jr. Day
Settore	Enti sociali a sostegno dell'integrazione delle razze, delle minoranze, dei disabili
Filosofia	Fortunately, the extraordinary efforts of our Broadcast Production department and the power of the concept convinced numerous vendors up and down the West Coast to contribute time and resources for a project they believed in. What resulted was "Bus", a powerful, authentic spot shot documentary-style to place the viewer in the shoes of a Rosa Parks-esqe character.
Problema	The success of this spot was the fact it was produced at all. With a miniscule budget and imposing timeline, the spot called for the re-creation of Montgomery, Alabama in the early 1960s.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Stati Uniti
Casa di Produzione	Hello!
Creative Director	Laurie Fritts
Account Director	Alex Barth
Strategic Planner	George Nguyen
Media Director	Janice Merlino
Copywriter	Eric Gutierrez
Art Director	Randy Gerda
Agency Producer	Deborah Narine
Agency Producer	Heidi Molden
Director	Michael Karbelnikoff