BMO Bank - "Gold Digger"

FCB Canada

FCB Canada Toronto, Canada

6371

Questo spot fa parte della collezione ACT Responsible

Marca: BMO Bank
Paese: Canada

Cliente: BMO

Titolo	Gold Digger
Agenzia	FCB Canada
Campagna	Remove gender bias from dictionaries
Cliente	BMO
Marca	BMO Bank
Data di Prima Diffusione/Publicazione	2020 / 10
Settore	Istituti di Credito
Trama	As part of its longstanding commitment to empowering the female leaders of tomorrow, BMO has launched an online initiative to eliminate discriminatory language in dictionary definitions for terms such as “gold digger” and “shopaholic.”
Tipo di Media	Web Film
Lunghezza	15 seconds
Casa di Produzione	Untitled Films
Editing Company	Rooster Post Production
Post Produzione	Alter Ego
Chief Creative Officer	Nancy Crimi-Lamanna
Group Creative Director	Andrew McPhee
Group Creative Director	Jeremiah McNama
Associate Creative Director	Elma Karabegovic
Art Director	Hussein Rumaithi
Copywriter	Shannon McCarroll
Copywriter	Caleb McMullen
Broadcast Producer	Anne-Marie Martignago
Senior Producer	Adriana Laborde
Editor	John Garofalo
EVP	Tracy Little
General Manager	Tracy Little
Vice President (VP)	Erin Howes
Group Account Director	Erin Howes
Account Director	Allison Lochhead
Account Supervisor	Ali Gayowski
Chief Strategy Officer	Shelley Brown
Vice President (VP)	Eryn LeMesurier
Strategist	Eryn LeMesurier
Director	Hubert Davis
Executive Producer	Peter Davis
Line Producer	Trudy Turner
Direttore della fotografia	Kiel Milligan
Editor	Michelle Czukar
Executive Producer	Samantha MacLaren
Colorist	Eric Whipp
Flame Artist	Darren Achim
Music	Apollo
Music Director	Daenen Bramberger
Music Composer	Daenen Bramberger
Executive Music Producer	Tom Hutch
Casting	Shasta Lutz
Casting	Jigsaw Casting
Media Agency	Um
Group Director	Tim Davies
Director	Katey Gault
Account Manager	Rachel Pearson