Ocado - "Zoom by Ocado"

St. Luke’s Communications

St. Luke’s Communications London, Regno Unito

1471

Marca: Ocado
Paese: Regno Unito

Cliente: Ocado

Titolo	Zoom by Ocado
Agenzia	St. Luke’s Communications
Campagna	Zoom by Ocado
Cliente	Ocado
Marca	Ocado
Data di Prima Diffusione/Publicazione	2022 / 6
Settore	Online Retail, E-store
Filosofia	Ocado Retail, the world’s largest dedicated online grocery retailer, is launching its new advertising campaign for Zoom by Ocado the rapid grocery delivery service, which will appear until 18 September 2022. The new 360o campaign, devised by St Luke’s, takes a fresh, fun take to Zoom by Ocado which offers an unbeatable range of over 10,000 products – delivered at incredible speed, for the London area. The 30-second ad features fun humanised, animated grocery items wearing motor-cycle helmets lining up to get to destinations quickly, retaining freshness. The voice-over uses rhyming couplets to introduce “controversial pizza toppings (pineapple)”; “or that extra kick to get your tongue popping (chillies)”; to “something to make your porridge less bland (raspberries)”. The endline is “Zoom by Ocado – the speedy grocer app with mountains of choice.” Zoom by Ocado targets Londoners who can opt for delivery within 60 minutes or select a one-hour time slot; and showcases the online retailer’s incredible range at great prices and value. The campaign will appear across VOD, OOH, DOOH, social and digital display, with media planning and buying, through location marketers Pintarget.
Tipo di Media	Integrated Media/360 Activation
Lunghezza	30 seconds
Advertising Manager	George Dean
Advertising Manager	Zoe Hannah
Advertising Manager	Jess Ely
Chief Creative Officer	Alan Young
Creative Partner	Julian Vizard
Creative Team	Alexandria Bailey
Creative Team	Joaquín Olascoaga
Head of Photography & Illustration	Daniel Moorey
Agency Producer	Dee Antoniou
Agency Planner	Tara Ellis
Business Director	Rosie Gilligan
Account Director	Chloe Boothby
Account Executive	Hettie Shirtcliffe
CG Artist	Richard Green
Casa di Produzione	Loop Corp
Director	Richard Green
Post Produzione	Richard Greenwood
Sound Designer	Chris Southwell
Post Produzione	Bubble TV
Designer	Peter Mould
Media planning/buying	Pintarget
Senior Client Executive	Ginny Childs
Client Director	Vanessa Lenton