| Titolo | Prisoner |
| Agenzia | Leo Burnett Tailor Made |
| Campagna | Prisoner |
| Cliente | Fiat |
| Marca | Fiat |
| Posted | Ottobre 2013 |
| Prodotto | Palio |
| Settore | Auto Nuove |
| Slogan | Impossible to feel indifferent. |
| Trama | The film shows the last day of a man in prison. On the streets he sees a Palio parked, and reduces his pace to have a better look. Switch to black screen. The sound of shattering glass and an alarm going off. New Palio. |
| Tipo di Media | Televisione e Cinema |
| Lunghezza | |
| Market | Brasile |
| Creative Director | Ruy Lindenberg |
| Creative Director | Bruno Prosperi |
| Copywriter | Renato Simões |
| Art Director | Bruno Prosperi |
| Agency Producer | Iracema Nogueira |
| Agency Producer | Fernanda Moura |
| Casa di Produzione | Repúblika |
| Director | Carlos Manga Jr |
| Producer | Fernando Carvalho |
| Direttore della fotografia | Vitor Amati |
| Editor | Alex Lacerda |
| Music | Sax Anp |
| Music | Zezinho Mutarelli |
| Music | Marcelo Souza |
| Sound Design Company | Sax Anp |
| Sound Design Company | Zezinho Mutarelli |
| Sound Design Company | Marcelo Souza |
| Account Supervisor | Denise Millan |
| Account Supervisor | Elton Longhi |
| Advertiser's Supervisor | Lélio Ramos |
| Advertiser's Supervisor | João Ciaco |
| Advertiser's Supervisor | Luis Fernando Biagiotti |
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