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Alasdhair Macgregor Hastie
Alasdhair Macgregor Hastie
International Creative Director at Zakka
Boulogne Billancourt, Francia
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TitoloPretty Honest For A Vodka (20)
Agenzia
Campagna Pretty honest for a vodka - Eristoff
Cliente Bacardi-Martini
Marca Eristoff
PostedGiugno 2005
Prodotto Eristoff
Settore Whisky, Gin, Vodka
Slogan Pretty honest for a vodka
Trama We decided to make Eristoff’s CEO the spokesman for the brand. Not to praise his fabulous company (we wouldn’t dare), but to explain to viewers the simple truth about Eristoff: it’s all about making the man at the top even richer. What’s more, he implores the world to help make his dreams a reality.



It doesn’t take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol.


We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client.
Filosofia Eristoff didn’t want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. It’s vodka that’s had its own Glasnost moment – that opens itself up just like the former USSR did in the 1980s.
Problema There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of ‘aspirational’ strategy (which probably has more to do with their own aspirations than their customers’). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, today’s ad-literate generation can see through it instantly.
Tipo di Media Televisione e Cinema
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