| Titolo | Boxer (Airport) |
| Agenzia | J. Walter Thompson London |
| Campagna | Supporting Human Ambition |
| Cliente | HSBC |
| Marca | HSBC |
| Data di Prima Diffusione/Publicazione | 2015 / 11 |
| Settore | Istituti di Credito |
| Trama | The print campaign sets out to capture ‘the story of human ambition’, and re-awaken the valuable insights behind ‘ambition’ which are fundamentally, and distinguishably, human. The triptych-style executions explore different themes and perspectives on what ambition means to different people in different places; from where ideas come from, to what drives them, to how visionaries see the world. The tone of the creative is warm, inclusive and thought-provoking. |
| Tipo di Media | Billboard |
| Creative Director | Axel Chaldecott |
| Global Director in Charge | Joseph Petyan |
| Advertising Manager | Hamish Goulding |
| Account Planner | Rob Alexander |
| Business Director | Luke Kenny |
| Advertising Manager | Brianna Davis |
| Account Manager | Gemma Swinglehurst |
| Regional Account Director | Rollo Gwyn-Jones |
| Account Manager | Ben Golden |
| Project Manager | Louise Tench |
| Creative Team | Mark Campion |
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