Titolo | Luca |
Agenzia | MullenLowe Italy |
Campagna | Luca |
Cliente | Coop |
Marca | Coop |
Posted | Agosto 2002 |
Prodotto | Supermarket |
Settore | Grande Distribuzione alimentare |
Trama | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
Tipo di Media | Televisione |
Lunghezza | |
Creative Director | Aldo Cernuto |
Creative Director | Roberto Pizzigoni |
Copywriter | Dario Alesani |
Art Director | Umberto Mauri |
Casa di Produzione | Film Master |
Director | Agostino Panini |