Western Union - "The Race Is On"

DENTSU CREATIVE

DENTSU CREATIVE London, Regno Unito

77546

Questo spot fa parte della collezione ACT Responsible

Marca: Western Union
Paese: Regno Unito

Cliente: Western Union

Titolo	The Race Is On
Agenzia	DENTSU CREATIVE
Campagna	International Women’s Day 2017
Cliente	Western Union
Marca	Western Union
Data di Prima Diffusione/Publicazione	2017 / 3
Settore	Finanza/Assicurazioni
Trama	The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”.
Filosofia	mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars
Tipo di Media	Televisione
Lunghezza	60 seconds
Sound Design Company	String and Tins
Music	Finger Music
Brand Strategy Director	Michael Abbott
Brand Management/Strategy	Natasha Chatur
Executive Creative Director	Angus Macadam
Executive Creative Director	Paul Jordan
Creative Director	Rich Holmes
Creative Team	Holly Fallows
Creative Team	Charlotte Watmough
Business Director	Louise Lang
Account Director	Zara Gregory
Account Manager	Henry Carless
Chief Strategy Officer	Chris McKibbin
Strategist	Fiona Lenahan
Agency Producer	Alessia Small
Director	MJ Delaney
Casa di Produzione	Moxie Pictures
Production Company Producer	Barry Heaps
Editor	Ben Jordan
Post Produzione	Jam Post
Direttore della fotografia	Gerardo Madrazo
Editing Company	Work Post