| Titolo | Bear |
| Agenzia | Carmichael Lynch |
| Campagna | You Are How You Sleep |
| Cliente | Tempur-Pedic North America Inc. |
| Marca | Tempur-Pedic |
| Data di Prima Diffusione/Publicazione | 2013 / 5 |
| Settore | Mobili per la casa |
| Slogan | you are how you sleep |
| Trama | You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Più informazioni | http://www.tempurpedic.com/ |
| Casa di Produzione | The Directors Bureau |
| Chief Creative Officer | Dave Damman |
| Executive Creative Director | Marty Senn |
| Art Director | Brad Harrison |
| Art Director | Doug Pedersen |
| Agency Producer | Jon Mielk |
| Account Executive | Stacy Janicki |
| Account Executive | Jesse Simon |
| Account Executive | Sarah Brehm |
| Director | Mike Mills |
| Editing Company | Rock Paper Scissors |
| Sound Design Company | BWN |
More Work
SEE ALLTree Trim
- MARCA:
- World Market
- AGENZIA:
- Barrettsf
Hot Cocoa
- MARCA:
- World Market
- AGENZIA:
- Barrettsf
Snowglobe
- MARCA:
- World Market
- AGENZIA:
- Barrettsf
Make it Magical
- MARCA:
- World Market
- AGENZIA:
- Barrettsf
Desert Roulette
- MARCA:
- WestJet
- AGENZIA:
- Rethink Communications Inc.
BMO Harris Mobile Banking – Picture Show
- MARCA:
- Mobile Banking
- AGENZIA:
- FCB Canada
Our Friends
- MARCA:
- AGENZIA:
- The Factory at Facebook
Girl Friends
- MARCA:
- AGENZIA:
- The Factory at Facebook
Friend Request
- MARCA:
- AGENZIA:
- The Factory at Facebook