| Titolo | Paper Cups |
| Titolo (Lingua Originale) | Gobelets |
| Agenzia | Libre MullenLowe |
| Campagna | Nett Finess. Nothing To Do With - Vania |
| Cliente | Vania Expansion SNC |
| Marca | Nett |
| Data di Prima Diffusione/Publicazione | 2002 / 7 |
| Prodotto | Nett Finess |
| Prodotto (Lingua Originale) | Nett Finess |
| Settore | Assorbenti |
| Slogan | No, A Tampon Can't Be Lost |
| Slogan (Lingua Originale) | Non, un tampon ne peut pas se perdre |
| Trama | The fear of the pain on the insertion, virginity, discretion : many subjects tackled with truth and a bit of humour. |
| Trama (Lingua Originale) | La peur de la douleur à l'insertion, la virginité, la discrétion, autant de sujets abordés avec vérité et un brin d'humour. |
| Filosofia | The campaign targets teenagers and women (between 18-30 years) and shows systematically the tampon in different ways. The brand tries to tame the women to the use of the tampon which, today, still remains too often "taboo". Putting off the real or simply perceived brakes which prevent the women to turn towards this type of protection and to praise the benefits of the tampon is a double strategy combined in a campaign with modern and unexpected visuals. |
| Filosofia (Lingua Originale) | Destinée aux adolescentes et aux femmes (18-30 ans), la campagne montre de manière systématique le tampon dans tous ses états. La marque essaie ainsi d'apprivoiser les femmes à l'usage du tampon qui encore aujourd'hui reste trop souvent "tabou". Lever les freins réels ou simplement perçus qui empêchent les femmes de se tourner vers ce type de protection et vanter les bénéfices du tampon, une stratégie double réunie dans une campagne aux visuels modernes et inattendus. |
| Problema | Nett, Vania Expansion & Lowe Alice apply themselves "to shelving the tampon out!". |
| Problema (Lingua Originale) | Nett, Vania Expansion & Lowe Alice s'emploient à "sortir le tampon du placard!". |
| Tipo di Media | Stampa e stampati |
| Creative Director | Philippe Baglio |
| Art Director | Thomas Poirrier |
| Copywriter | Valentine Gilbert |
| Executive Creative Director | Grégoire Delacourt |
| Photographer | Francis Azémard |
| Account Manager | Saphia de Camas |
| Account Manager | Caroline McGinn |
| Account Manager | Blandine Viegas |
| Advertising Manager | Daniel Chassagnon |
| Advertising Manager | Laetitia Decelis |
More Work
SEE ALLSojasun
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Fruits
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Pleasure_Chocolate
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Steak
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Drink
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Drink
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Burger
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Dessert
- MARCA:
- Sojasun
- AGENZIA:
- Libre MullenLowe
Dog
- MARCA:
- Nestlé Crunch
- AGENZIA:
- Libre MullenLowe