Emirates - "Economy Class"

Y&R London

Y&R London London, Regno Unito

10120

Titolo	Economy Class
Agenzia	Y&R London
Campagna	Upgrade Your Airline
Cliente	Emirates Airlines
Marca	Emirates
Data di Prima Diffusione/Publicazione	2018 / 1
Settore	Trasporto Aereo, Ferroviario, Automobilistico, Marittimo.
Trama	Emirates’ latest ads feature a series of characters who try to wrangle a seat upgrade at an unnamed airline’s check-in counter. Each spot ends with the ultimate tip for travellers: “Don’t upgrade your seat, upgrade your airline. Fly Emirates.” Seasoned with a liberal dose of humour, the scripts tap into a rich vein of anecdotes about what people might say or do when they ask for an upgrade - from name-dropping and flattery to other more creative endeavours. Also in a departure from typical airline advertising, the ads do not show the actual inflight product. Even the airline brand is not revealed until the end of the spot.
Tipo di Media	Televisione
Lunghezza	30 seconds
Agency Producer	Katherine Maidment
Executive Creative Director	Mark Roalfe
Creative Director	Jim Bolton
Post-production Producer	Joe McNally
Post Production	Gramercy Park Studios
Producer	Graham Curry
Casa di Produzione	Gramercy Park Studios
Producer	Dean Brougham
Director	Jones