Titolo | Rocks |
Agenzia | Y&R London |
Campagna | Play Tough |
Cliente | Jaguar Land Rover |
Marca | Land Rover |
Data di Prima Diffusione/Publicazione | 2011 / 1 |
Settore | Comunicazione Istituzionale |
Slogan | Play Tough. Official partner of England rugby |
Trama | Tom Croft is catching a falling rock as if it were a rugby ball |
Filosofia | Each ad features an England rugby player in typically tough, challenging Land Rover environments. |
Problema | Play Tough is the new campaign for Land Rover's sponsorship of England Rugby |
Tipo di Media | Stampa e stampati |
Actor / Celebrity | Tom Croft |
Advertising Manager | Les Knight |
Account Director | Glynn Euston |
Photographer | Nick Georghiou |
Art Director | Jerry Hollens |
Copywriter | Mike Boles |
Creative Director | Mark Roalfe |