Titolo | Hornets |
Agenzia | Y&R London |
Campagna | Play Tough |
Cliente | Jaguar Land Rover |
Marca | Land Rover |
Data di Prima Diffusione/Publicazione | 2011 / 1 |
Settore | Comunicazione Istituzionale |
Slogan | Play Tough. Official partner of England rugby |
Trama | Ben Youngs is carrying a hornets nest like a rugby ball being pursued by a swarm of angry hornets |
Filosofia | Each ad features an England rugby player in typically tough, challenging Land Rover environments. |
Problema | Play Tough is the new campaign for Land Rover's sponsorship of England Rugby |
Tipo di Media | Poster |
Actor / Celebrity | Ben Youngs |
Advertising Manager | Les Knight |
Account Director | Glynn Euston |
Photographer | Nick Georghiou |
Art Director | Jerry Hollens |
Copywriter | Mike Boles |
Creative Director | Mark Roalfe |