| Titolo | Big family |
| Agenzia |
Deutsch NY
|
| Campagna |
The Last Family Portrait
|
| Cliente |
WATERisLIFE
|
| Marca |
Water Is Life
|
| Data di Prima Diffusione/Publicazione |
2015 / 4
|
| Settore | Pubblica sicurezza, salute, igiene
|
| Slogan | their first family portrait is probably their last |
| Trama | Every 20 seconds, a family in Sub-Saharan Africa loses a loved one to unsafe drinking water. Deutsch took that brutal fact and made a gorgeous, bittersweet campaign for the Water Is Life charity—getting Ethiopians to pose for their first family portraits, which could also be their last. |
| Filosofia | Award-winning photographer Neil DaCosta took the photos. The print ads, each with a call to action,will run in Bloomberg, The Economist and Forbes, among other magazines."Most people go into these rural areas of Ethiopia, snap a picture of the tribes and then leave," said Water Is Life president Kristine Bender. "This is the first time anyone has physically printed, framed and given them a family portrait. You could see the gratitude on their faces. Knowing we are making a difference by capturing an important moment in their life, the project's goal isn't just to give family portraits, it's to keep these families alive." |
| Tipo di Media |
Esterna
|
| Chief Creative Officer |
Kerry Keenan
|
| Executive Creative Director |
Menno Kluin
|
| Creative Director |
Julia Neumann
|
| Creative Director |
Frank Cartagena
|
| Creative Director |
Sam Shepherd
|
| Art Director |
Brittany Rivera
|
| Copywriter |
Kevin Meagher
|
| Photographer |
Neil DaCosta
|
| Design Director |
Juan Carlos Pagan
|
| Designer |
Brian Gartside
|
| Digital Retoucher |
James Cullinane
|
| Director of Integrated Media |
Karen Benson
|
| Integrated Production |
Joe Calabrese
|
| Director of Digital Production |
Suzanne Molinaro
|
| Asst. Digital Producer |
Libby Carespodi
|
| Print Producer |
Donald Odell
|
| Producer |
Joe Pernice
|
| Post Producer |
Francess Tom-‐Sahr
|
| Editor |
Eric Grush
|
| Editor |
Marcus Land
|
| Editor |
Pete Slife
|
| Digital Design |
Alex Miller
|
| Application Developer |
Shane Akins
|
