Ikea Saudi Arabia - "IKEA Its that affordable PRICE TAGs"

Ogilvy UAE

Ogilvy UAE Dubai, Emirati Arabi

10446

Titolo	IKEA Its that affordable PRICE TAGs
Agenzia	Ogilvy UAE
Campagna	Ikea It's That Affordable Price Tags
Cliente	IKEA
Marca	Ikea Saudi Arabia
Data di Prima Diffusione/Publicazione	2017 / 3
Settore	Negozi al dettaglio di prossimita'
Trama	To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency.
Tipo di Media	Web Film
Lunghezza	101 seconds
Market	Arabia Saudita
Executive Creative Director	Ramzi Moutran
Executive Creative Director	Maher El Baba
Creative Director	Juliana Paracencio
Associate Creative Director	Luiz Vicente Simões
Art Director	Juliana Paracencio
Chief Creative Officer	Paul Shearer
Copywriter	Luiz Vicente Simões
Illustrator	Bruno Rodrigo de Miranda
Designer	Mônica Yuri
Communication and PR Manager	Rami Rihani
Communication and PR Manager	Taha Iqbal
Marketing Manager	Faisal AlGain
Account Director	Bernard Abou Nader
Motion Graphics	Amro Ayman Bakri
Motion Graphics	Ben Griffiths