Volkswagen - "The Human Crossing"

Ogilvy UAE

Ogilvy UAE Dubai, Emirati Arabi

9429

Titolo	The Human Crossing
Agenzia	Ogilvy UAE
Campagna	Human Crossing
Cliente	Volkswagen
Marca	Volkswagen
Data di Prima Diffusione/Publicazione	2016 / 5
Settore	Road Safety
Filosofia	We had an innovative idea to make our roads a little more human, reminding drivers that pedestrians aren’t invisible, they are human beings, each with their own name and story.
Problema	Drivers ignore zebra crossings far too often. It’s no surprise that 20% of all road accidents in the United Arab Emirates involve pedestrians.
Tipo di Media	Ambient
Lunghezza	125 seconds
Advertiser's Supervisor	Thomas Milz
Advertiser's Supervisor	Michael Koehler
Advertiser's Supervisor	Michelle Hogan
Advertiser's Supervisor	Hana Mathew
Advertiser's Supervisor	Anja Petrovski
Chief Creative Officer	Paul Shearer
Executive Creative Director	Ramzi Moutran
Creative Director	Sascha Kuntze
Associate Creative Director	Juliana Paracencio
Art Director	Juliana Paracencio
Associate Creative Director	Luiz Vicente Simões
Copywriter	Luiz Vicente Simões
Art Director	Maram Ashour
Copywriter	Waleed Bachnak
Designer	Mônica Yuri
Designer	Irfan Ghani
Digital Retoucher	Ramadan Ibrahim
Client Services Director	Atul Shenoy
Account Manager	Joaquin Lajud
Account Executive	Nathalie Sbaiti
Account Director	Shefali Vyas
Creative Director	Phil McGovern
Production Manager	Nick Wilding
Cameraman	Thad Brown
Cameraman	Tom Richardson
Editor	Griffin Pinto
Casa di Produzione	WSF White Space
Casa di Produzione	Factory
Casa di Produzione	Sian Group
Grading/Online	Moving Stills