| Titolo | Incorporated Ink |
| Agenzia | Bozell |
| Campagna | Incorporated Ink |
| Cliente | First National Bank of Omaha |
| Marca | First National Bank |
| Posted | Aprile 2001 |
| Prodotto | Banking |
| Settore | Istituti di Credito |
| Trama | Two men sit in an office. Outside their office, a receptionist paints her nails while the phone rings and rings. As the men discuss their frustrations with quality of the help, the receptionist continues to ignore the phone. Eventually, we learn that they are actually talking about the poor service their banker provides -- not the receptionist. |
| Filosofia | Rather than show our service, show the perils of not banking with First National. |
| Problema | How do we communicate that First National Bank is committed to high-level personal service in a way that our audience will believe? |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Stati Uniti |
| Creative Director | David Moore |
You might also like...
More Work
SEE ALLThe Possibilities Are Beautiful
- MARCA:
- ULTA Beauty
- AGENZIA:
- MRM//McCann
Introducing Clarifye from LensCrafters
- MARCA:
- LensCrafters
- AGENZIA:
- Marcel New York
#howifight
- MARCA:
- Fifth Third Bank
- AGENZIA:
- Leo Burnett Chicago
Replacements
- MARCA:
- Fifth Third Bank
- AGENZIA:
- Leo Burnett Chicago
Altoidia: People of Pain
- MARCA:
- Altoids
- AGENZIA:
- Leo Burnett Chicago
Mastering the Mother Tongue
- MARCA:
- Altoids
- AGENZIA:
- Leo Burnett Chicago
Fable Of The Fruit Bat
- MARCA:
- Altoids
- AGENZIA:
- Leo Burnett Chicago
Anthem
- MARCA:
- Norton
- AGENZIA:
- Leo Burnett Chicago