Simon Levine
Director at Pink
London, Regno Unito
TitoloYour Future
Agenzia
Campagna Your Future
Cliente Central Office of Information
Marca Aim Higher
PostedAprile 2003
Prodotto Department for Education & Skills initiative
Settore State Education
Filosofia The campaign runs across various Sky channels and is aimed at pre GCSE students. The ads encourage young teens to discover their ambitions and dreams, and consider university as the way of achieving them.
Problema The Government’s aim is that, by 2010, 50% of young people should have the opportunity of benefiting from higher education by the time they are 30. If this is to happen it is critical that more young people who come from families with no higher education in their backgrounds be able to enter universities and other higher education institutions.
Tipo di Media Televisione
Lunghezza
Market Regno Unito
Copywriter
Art Director
Director
Casa di Produzione

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