| Titolo | The First Cereal... |
| Titolo (Lingua Originale) | La Première Céréale... |
| Agenzia | Leo Burnett Paris |
| Campagna | Male Cereals - Kellog's |
| Cliente | Kellogg's |
| Marca | Kellog's |
| Data di Prima Diffusione/Publicazione | 2010 / 6 |
| Prodotto | Extra |
| Settore | Pasta/Riso |
| Slogan | The first cereal that makes males well. |
| Slogan (Lingua Originale) | La première céréale qui fait du bien aux mâles. |
| Tipo di Media | Esterna |
| Creative Director | Guillaume-Ulrich Chifflot |
| Creative Director | Lorraine Holl |
| Art Director | Kaïs Brahmi |
| Copywriter | Juliette Novak |
| Photographer | Julie Mechali |
| Art Buyer | Claire Sougy |
| Advertising Manager | Emmanuelle Bucco Cances |
| Advertising Manager | Jennifer Marquet |
| Advertising Manager | Stéphane Soulabail |
| Advertising Manager | Olga Péré |
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