| Titolo | Chicken Lips |
| Agenzia |
Ogilvy Paris
|
| Campagna |
Chicken Lips
|
| Cliente |
IBM
|
| Marca |
IBM
|
| Posted | Luglio 2011 |
| Settore | Comunicazione Istituzionale
|
| Filosofia | IBM helps make everything from roads, to trains, to food smarter – by cutting congestion, delays, food waste and more. The task was to spread awareness of the solutions that make it all possible and show the collaboration between the customer and IBM, along with real results and outcomes. We need to tell complex stories in a simple and compelling way that everyone from the man on-the-street to the corporate CEO will get. And remember. |
| Risultato | Since the purpose of this campaign is to generate awareness and interest in IBM’s Smarter Planet solutions, the best way to measure results is in the latest IBM Earnings Report. IBM beat Wall Street’s earning outlook, with stock at an all time high. All major business units delivered year over year growth – and specifically, the Smarter Planet revenue is up 20% year over year. In addition to the hard numbers, the campaign spread like wildfire in the blogoshpere with digital influencers from multiple countries praising the simplicity and impact of the campaign messages. |
| Tipo di Media |
Packaging, Branding & Design
|
| Executive Creative Director |
Chris Garbutt
|
| Creative Director |
Susan Westre
|
| Copywriter |
Fergus O'Hare
|
| Art Director |
Ginevra Capece
|
| Designer |
Sid Tomkins
|
| Account Manager |
Sean Palmer
|
