| Titolo | Robot |
| Agenzia | BBDO New York |
| Campagna | Robot |
| Cliente | FedEX |
| Marca | FedEx Pack Plus |
| Data di Prima Diffusione/Publicazione | 2015 |
| Settore | Servizi postali e di trasporto |
| Risultato | More and more small business owners rely on the Internet to sell their goods. For these owners shipping becomes a daily necessity. And often, what they ship is irregular and not easy to pack. To make the shipping process easier, FedEx launched a new custom-packing service (Pack Plus) in selected FedEx Office locations. With this radio ad, FedEx reaches out to small business owners by offering a charming story of a man and the awkwardly shaped and emotionally needy robot that he must ship. |
| Tipo di Media | Radio |
| Lunghezza | |
| Account team | Cailin Gibbons |
| Account Manager | Katie Gold |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Executive Creative Director | Peter Kain |
| Executive Creative Director | Gianfranco Arena |
| Creative Director | Grant Smith |
| Creative Director | Danilo Boer |
| Copywriter | Grant Smith |
| Copywriter | Danilo Boer |
| Producer | Chris Cassar |
| Casa di Produzione | Bar1 |
| Director | Joe Barone |
| Audio Engineer | Tim Leitner |
More Work
SEE ALLnew york lottery is this you
- MARCA:
- New York Lottery
- AGENZIA:
- McCann Worldgroup
Sneaker Dreams Campaign
- MARCA:
- Sneaker Freaker Magazine
- AGENZIA:
- BBDO New York
Browser Stories
- MARCA:
- Midtown Comics
- AGENZIA:
- BBDO New York
Medusa
- MARCA:
- Snickers
- AGENZIA:
- BBDO New York
Flying
- MARCA:
- Visa Checkout
- AGENZIA:
- BBDO New York
Newspaper Boxes
- MARCA:
- BBC World
- AGENZIA:
- BBDO New York
Restroom
- MARCA:
- G4 Network
- AGENZIA:
- BBDO New York