| Titolo | Grand Openings - Fries |
| Agenzia | Cossette |
| Campagna | Grand Openings |
| Cliente | McDonald’s |
| Marca | McDonald’s Canada |
| Data di Prima Diffusione/Publicazione | 2021 / 11 |
| Settore | Alimentari |
| Trama | It’s long been in McDonald’s Canada’s DNA to deliver feel-good moments or a little “bubble of happiness” to its guests. Grand openings or new and reimagined restaurants provide unique opportunities for McDonald’s to create those moments. To mark these special occasions, Cossette created a series of visuals that embody the playful joy of celebrations. Each visual in the Grand Openings series is a playful representation of an iconic McDonald’s Canada menu item, including the classic Big Mac, Fries, the McFlurry, and the Egg McMuffin. Nine-foot-tall structures were erected using hundreds of balloons—the ultimate symbol of celebration. |
| Tipo di Media | Stampa e stampati |
| Advertising Manager | Chuck Coolen |
| Advertising Manager | Cathy Begley |
| Advertising Manager | Mélissa Hains |
| Advertising Manager | Vilma Morlin |
| Advertising Manager | Jillian Pyper |
| Advertising Manager | Andréanne Gilbert |
| Chief Creative Officer | Peter Ignazi |
| Executive Creative Director | Louis-Philippe Tremblay |
| Creative Director | Anne-Claude Chénier |
| Creative Director | Barbara Jacques |
| Creative Director | Alex Gadoua |
| Art Director | Alexandre Jutras |
| Art Director | Fabrice Bouty |
| Copywriter | François Julien Rainville |
| Account Manager | Geoff Wilton |
| Account Manager | Vanessa Audigand |
| Account Manager | Natalie Azoulay |
| Account Manager | Philippine Chabran |
| Casa di Produzione | Consulat |
| Post Produzione | Jonathan Kemp |
| Production Art Director | Maïlis Roy-Lessard |
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