Mentos - "Spider"

BBH

BBH London, Regno Unito

17334

Marca: Mentos
Paese: Regno Unito

Cliente: Perfetti Van Melle

Titolo	Spider
Agenzia	BBH
Campagna	Spider - Mentos
Cliente	Perfetti Van Melle
Marca	Mentos
Data di Prima Diffusione/Publicazione	2010 / 7
Settore	Candies
Slogan	It's better to know what's coming next
Trama	In 'Spider' we see an ordinary couple snuggling up on a sofa, listening to some chilled music. Quite quickly the girl spots a spider on the floor and screams. Our guys, gets up to rescue the spider, but as he approaches it, rather than picking it up, the Spider throws him all around the room. Cut to the endframe, clearly demonstrating the sweets on the inside matching the colour on the wrapper.
Problema	Mentos Rainbow is a new product launching in many of Perfetti's markets into the their candy range of fruit flavoured sweets. Mentos Rainbow is a roll of 14 sweets with seven different flavours in each pack. Not that different, you say? Well, the cool thing about it is that the colour, flavour and order of the sweets on the inside match the colour on the outside wrapper. Our task: to create a launch TV ad. Running with the thought that "it's better to know what's coming next", the creative team came up with the idea of 'Spider'.
Tipo di Media	Televisione
Market	Filippine, Tailandia, Nuova Zelanda
Sound	Wave Studios
Editing Company	Marshall Street Editors
Advertising Manager	Corrado Bianchi
Creative Team	Nadine Akle
Creative Team	Alex Ball
Creative Director	Rik Brown
Creative Director	Jon Fox
Creative Director	Matt Waller
Creative Director	Dave Monk
Agency Producer	Ben Davies
Editor	Spencer Fereszt
Post Production	The Mill London
Direttore della fotografia	Ulrik Boel Bentzen
Producer	Simon Eakhurst
Director	Brian Hughes
Casa di Produzione	Stink Films
Account Planner	Ross Berthinussen
Account Manager	Tom Woodhead