| Titolo | Car Crash |
| Agenzia | McCann-Erickson Frankfurt |
| Campagna | Car Crash |
| Cliente | AvD- Automobile Club of Germany |
| Marca | Drink. But don't drive. |
| Posted | Mag 2005 |
| Settore | Enti/Istituzioni/Organizzazioni no-profit |
| Slogan | Drink. But don't drive. |
| Trama | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| Filosofia | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Problema | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Risultato | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Germania |
| Account Executive | Michael Beckmann |
| Executive Creative Director | Rainer Bollmann |
| Agency Producer | Inge Dickewied |
| Production Company Producer | Heiko Leitsch |
| Editor | Heiko Leitsch |
| Advertising Manager | Adalbert H. Lhota |
| Creative Director | Erich Reuter |
| Art Director | Erich Reuter |
| Other | Wolfgang Ruth |
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