| Titolo | Desmonda |
| Agenzia | Arnold |
| Campagna | Women and Smoking - ALF |
| Cliente | American Legacy Foundation |
| Marca | Women and Smoking |
| Data di Prima Diffusione/Publicazione | 2002 / 8 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Legacy |
| Trama | This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon. |
| Tipo di Media | Pubblicita' su periodici |
| Market | Stati Uniti |
| Executive Creative Director | Ron Lawner |
| Executive Creative Director | Pete Favat |
| Creative Director | Roger Baldacci |
| Art Director | Rob Baird |
| Copywriter | Roger Baldacci |
| Agency Producer | Aidan Finnan |
| Agency Producer | Clint Ackerman |
| Photographer | Richard Avedon |
| Agency Producer | Greg Carter |
| Agency Producer | Katherine Hennessy |
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