Titolo | Indian Meals |
Agenzia | FCB London |
Campagna | Waitrose Campaign |
Cliente | Waitrose Ltd |
Marca | Waitrose |
Posted | Novembre 2002 |
Settore | Distribuzione |
Filosofia | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Regno Unito |
Creative Director | Chris O'Shea |
Creative Director | Ken Hoggins |
Director | Stuart Douglas |
Advertising Manager | Amanda Bindon |