| Titolo | Tram Shelter |
| Agenzia | TBWA\ Helsinki |
| Campagna | Tram Shelter |
| Cliente | Amnesty International |
| Marca | Amnesty International |
| Posted | Giugno 2005 |
| Prodotto | Anti-violence against women |
| Settore | Anti-Domestic Violence, Sexual Abuse |
| Filosofia | The "Stop Violence against Women" campaign for Amnesty International claimed that all the stereotype excuses for a black eye are true. We put warning tapes on top of doors, tables, stairs, corners and poles - in advertising as well as in real life |
| Problema | When your husband beats you up, you don't want the whole world know about it. So you make up an excuse and people around you are willing to believe you're telling the truth. We wanted people to stop hearing lies and start acting against them |
| Tipo di Media | Esterna |
| Market | Finlandia |
| Copywriter | Tommy Mäkinen |
| Copywriter | Markku Rönkkö |
| Copywriter | Eeva Kekalainen |
| Art Director | Minna Lavola |
| Art Director | Jyri Konttinen |
| Account Supervisor | Kirsi Pärni |
| Advertiser's Supervisor | Frank Johansson |
More Work
SEE ALLDouble Life
- MARCA:
- Young Director Award by CFP-E/SHOTS
- AGENZIA:
- TBWA\ Helsinki
Drama Queen
- MARCA:
- Young Director Awards
- AGENZIA:
- TBWA\ Helsinki
Accident
- MARCA:
- Young Director Award
- AGENZIA:
- TBWA\ Helsinki
Affair
- MARCA:
- Young Director Award
- AGENZIA:
- TBWA\ Helsinki
Dirty Laundry
- MARCA:
- Young Director Award
- AGENZIA:
- TBWA\ Helsinki
Fresh Meat
- MARCA:
- Union of Finnish Feminists
- AGENZIA:
- TBWA\ Helsinki
Door
- MARCA:
- Amnesty International
- AGENZIA:
- TBWA\ Helsinki
Stairs
- MARCA:
- Amnesty International
- AGENZIA:
- TBWA\ Helsinki
Table
- MARCA:
- Amnesty International
- AGENZIA:
- TBWA\ Helsinki