Müller - "Lead a Muller Life"

TBWA\London

TBWA\London London, Regno Unito

Premi

12845

Marca: Müller
Paese: Regno Unito

Cliente: Müller

Titolo	Lead a Muller Life
Agenzia	TBWA\London
Campagna	Lead a Muller Life
Cliente	Müller
Marca	Müller
Posted	Febbraio 2005
Prodotto	Yogurt
Settore	Latte e Desserts freddi (gelati)
Slogan	Lead a Müller life.
Trama	Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'.
Filosofia	The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking.
Problema	As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth.
Risultato	The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
Tipo di Media	Televisione
Lunghezza	60 seconds
Market	Regno Unito
Colonna sonora	Ive Got Life
Casa di Produzione	Weilands
Editing Company	Whitehouse Post
Creative Director	Carol Haig
Creative Director	Phil Martin
Agency Producer	Diane Croll
Director	Jeff Thomas
Production Company Producer	Alex O'Neal
Editor	John Smith
Post Production	The Mill London
Producer	Helen Weil
Special Effects / VFX	Yourick Van Impe
Copywriter	Carol Haig
Art Director	Phil Martin
Sound Design Company	Parv Thind
Sound Design Company	Jack Sedgwick