Mentos® - "Turncoat"

BBH

BBH London, Regno Unito

14948

Titolo	Turncoat
Agenzia	BBH
Campagna	Turncoat
Cliente	Perfetti Van Melle
Marca	Mentos®
Data di Prima Diffusione/Publicazione	2012 / 5
Prodotto	UP2U
Settore	Chewing-Gum
Trama	We see a half human, half alien making the choice of which side he wishes to be on in a war of humans v aliens. The voiceover reveals: “New Mentos UP2U, One Pack, Two Flavours, You can’t loose”.
Problema	In the second half of 2011, Perfetti Van Melle’s MENTOS® launched a new product called Mentos® UP2U that puts choice directly in the hands of consumers. A product with a simple premise; two flavours, in one pack, the choice is up to you.
Tipo di Media	Televisione
Casa di Produzione	Rattling Stick
Post Production	Big Buoy
Agency Producer	Chris Watling
Creative Director	Marc Hatfield
Creative Team	Brad Woolf
Creative Team	Dan Bailey
Advertising Manager	Corrado Bianchi
Strategic Business Lead	Richard Lawson
Team Director	Tom Woodhead
Team Manager	Nicolas Jayr
Director	Andy McLeod
Producer	Kirsty Dye
Direttore della fotografia	Stephen Blackman
Post Production	Jim Allen
Editor	Andy McGraw
Editing Company	Stitch
Sound	Parv Thind
Sound	Wave Studio
Music	Jonathan Goldstein
Sound/Music	GOLDSTEIN