Volkswagen - "Boys"

DDB Berlin

DDB Berlin Berlin, Germania

11258

Titolo	Boys
Titolo (Lingua Originale)	Jungs
Agenzia	DDB Berlin
Campagna	For boys who were always men - Volkswagen
Cliente	Volkswagen
Marca	Volkswagen
Posted	Mag 2005
Prodotto	Golf GTI
Settore	Auto Nuove
Slogan	For boys who were always men
Slogan (Lingua Originale)	Für Jungs, die damals schon Männer waren
Trama	SUMMARY In 2004 Volkswagen launched a new Golf GTI whose original predecessor had been a cult car 20 years ago, but which had increasingly lost its desirability. To revive the GTI cult, communication focused on the attitude of the original drivers and transferred it to the present. The campaign was successful in all aspects, clearly achieving the intended positioning and creating desire within the target audience. This re-vitalisation of the cult image had substantial effects: The Golf GTI conquered the No. 1 position in the segment of sporty hatchbacks within only a few months.
Tipo di Media	Televisione
Lunghezza	45 seconds
Market	Germania
Colonna sonora	Jerk Out
Creative Director	Wolfgang Schneider
Creative Director	Mathias Stiller
Agency Producer	Marion Lange
Copywriter	Ulrich Lützenkirchen
Art Director	Sandra Schilling
Casa di Produzione	@radical.media GmbH
Production Company Producer	Christine Lochte
Producer	Christine Lochte
Production Company Producer	Ben Schneider
Director	Steve Miller
Editor	Sven Budelmann
Music	The Caesar's
Account Manager	Michael Lamm
Account Manager	Cathleen Losch