| Titolo | Exposure |
| Agenzia | BBH |
| Campagna | Olivio Bertolli - Unilever Bestfoods |
| Cliente | Unilever |
| Marca | Olivio Bertolli |
| Posted | Novembre 2002 |
| Settore | Prodotti grassi vegetali |
| Slogan | Olivio - Join Club 18-130 |
| Filosofia | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | Bruce Crouch |
| Art Director | Claudia Southgate |
| Copywriter | Claudia Southgate |
| Art Director | Verity Fenner |
| Copywriter | Verity Fenner |
| Director | Paul Gay |
| Advertising Manager | Petra Zinkweg |
More Work
SEE ALLHanddown
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