Titolo | Tug |
Agenzia | BBH |
Campagna | Olivio Bertolli - Unilever Bestfoods |
Cliente | Unilever |
Marca | Olivio Bertolli |
Posted | Novembre 2002 |
Settore | Prodotti grassi vegetali |
Slogan | Olivio - Part of your Mediterranean diet |
Filosofia | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
Tipo di Media | Televisione |
Lunghezza | |
Market | Germania, Olanda, Regno Unito |
Creative Director | Bruce Crouch |
Art Director | Claudia Southgate |
Copywriter | Claudia Southgate |
Art Director | Verity Fenner |
Copywriter | Verity Fenner |
Director | Paul Gay |
Advertising Manager | Petra Zinkweg |