| Titolo | Real Fruit Winder - Orange |
| Agenzia | Leo Burnett |
| Campagna | Kellogg's Real Fruit Winder |
| Cliente | Kellogg's |
| Marca | Kellogg's |
| Posted | Novembre 2002 |
| Prodotto | Real Fruit Winder |
| Settore | Breakfast Cereals |
| Filosofia | Unwinding the Effects of an Integrated Campaign The Kellogg’s Real Fruit Winders entry shows how an integrated multi-media campaign of PR, ambient, web and TV was used to create a very different brand experience – that went far beyond simple enjoyment of the product and gave kids the means to interact with the brand on a number of levels on their own terms. The paper also describes how an integrated approach can further enhance a brand’s value, in this case pushing sales up to £21.5m in the first year. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | John Jessup |
| Creative Director | Rob Gill |
| Art Director | John Jessup |
| Art Director | Steve Williams |
| Copywriter | Rob Gill |
| Copywriter | Steve Williams |
| Director | Geoffrey de Crecy |
| Advertising Manager | E.H.L. Christie |
More Work
SEE ALLReal Fruit Winder - Strawberry
- MARCA:
- Kellogg's
- AGENZIA:
- Leo Burnett