| Titolo | Dog |
| Agenzia | Saatchi & Saatchi |
| Campagna | Mr Kipling - Manor Bakeries |
| Cliente | Manor Bakeries |
| Marca | Mr Kipling |
| Posted | Novembre 2002 |
| Prodotto | Mini Classics Sweet Treat/ Cakes |
| Settore | Torte e Desserts |
| Slogan | Exceedingly good |
| Filosofia | Re-inventing a Brand Icon How do you stem a ten-year decline in brand share when youre shackled to a relic of the past? For Mr Kipling, the answer was to walk a strategic tightrope between cremation and re-incarnation, rebuilding the brand and its (in)famous icon. Since re-launch market share has witnessed 8% growth year on year. Average annual number of packs per person is up 17.6% and annual spend up by £1.07 per person not inconsiderable for a brand thats bought by 52% of UK households! |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Creative Director | David Droga |
| Art Director | Stuart Mills |
| Art Director | Antony Nelson |
| Copywriter | Rupert Jordan |
| Copywriter | Mike Sutherland |
| Director | John Marles |
| Advertising Manager | Ian Ayling |
| Account Planner | Thea Tetley |
More Work
SEE ALLSchool Trip
- MARCA:
- Mr Kipling
- AGENZIA:
- Saatchi & Saatchi
Golf
- MARCA:
- Mr Kipling
- AGENZIA:
- Saatchi & Saatchi