Lamb - "Roast"

BMF

BMF Pyrmont, Australia

5213

Titolo	Roast
Agenzia	BMF
Campagna	We love our lamb 2001/2002 - Meat & Livestock
Cliente	Meat and Livestock Association
Marca	Lamb
Posted	Agosto 2000
Settore	Carne, Salsicce
Filosofia	The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment.
Problema	The objective of the We Love our Lamb campaign in 2001/2002 was to drive consumer demand for lamb and provide lamb producers a significant return on a modest advertising investment.
Risultato	The campaign enabled the value of the Australian domestic lamb industry to grow 17.4%, at a time of serious drought, when supply was down. Consumer expenditure on Lamb increased $173m above the prediction. The $2.4m marketing budget delivered a remarkable seventy-fold return on investment to the Australian Lamb industry.
Tipo di Media	Televisione
Market	Australia
Copywriter	Paul Fishlock
Art Director	Warren Brown
Agency Producer	Ivan Robinson
Director	Peter Schmidt
Direttore della fotografia	Danny Pope
Editor	Phil Horn
Account Director	Samantha Reading
Advertising Manager	Karen Judson
Group Product Manager	Karen Judson