Account Management Team
at
Goodby Silverstein & Partners
Boulogne Billancourt, Francia
| Titolo | Kung Fu |
| Titolo (Lingua Originale) | Kung Fu |
| Agenzia | CLM BBDO |
| Campagna | Kung Fu |
| Cliente | PepsiCo Inc. |
| Marca | Pepsi |
| Data di Prima Diffusione/Publicazione | 2002 / 1 |
| Settore | Soft drinks, acque toniche |
| Slogan | Ask For More |
| Trama | KUNG FU is one of the two thematic "ASK FOR MORE" spots of the year. It shows a young teenager who realizes his dreams and becomes what he ever wanted to be, a SHAOLIN monk. This film traces ten years of a young boy's life and shows us years after years his training and his initiation to Martial Arts. It finishes with his 18th ceremony |
| Trama (Lingua Originale) | KUNG FU constitue un des deux films thématiques "ASK FOR MORE" de l'année. Celui-ci donne une nouvelle dimension à la Stratégie "ASK FOR MORE" en mettant en scène un jeune adolescent qui va au bout de ses rêves et devient ce qu'il a toujours souhaité, un moine SHAOLIN. Ce film retrace dix années de la vie d'un petit garçon et nous montre l'apprentissage au fil des années de ce "petit scarabée" des temps modernes, en racontant son initiation aux Arts Martiaux et qui se termine par la cérémonie d'intronisation à ses 18 ans. |
| Filosofia | "ASK FOR MORE" represents faithfully the worldwide teenagers nowadays' mentality. They don't search for stirring up or changing the world, as their predecessors. Their objective is to profit from what the life can offer them. The best is never enough; their credo: not to content oneself with the statu quo, but to wish always more. "ASK FOR MORE" is more than an advertising idea, it's a real brand idea, symbol of this generation "ASK FOR MORE". It applies to every brand communications, it means: football, music and the whole promotions. |
| Filosofia (Lingua Originale) | "ASK FOR MORE", c'est l'expression fidèle de la mentalité des ados d'aujourd'hui dans le monde entier. Ils prennent le monde comme il est, ne cherchant pas à le révolutionner ou à le changer comme leurs prédécesseurs. Leur objectif, c'est de profiter de tous les avantages que la vie peut leur offrir. Le meilleur n'est jamais suffisant; leur credo: ne jamais se contenter du statu quo, mais en vouloir toujours plus. "ASK FOR MORE", c'est bien plus qu'une simple idée publicitaire, c'est une véritable idée de marque, symbole de cette génération "ASK FOR MORE". Elle s'applique à tous les territoires de communications de la marque, à savoir: le football, la musique, et l'ensemble de promotions. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Africa, optionlist-countries.COU071, optionlist-countries.COU079, South America, Asia Pacific, Europe, optionlist-countries.COU916 |
| Recording Studio | Barrera Prod. |
| Director | Tarsem Singh "Tarsem" |
| Agency Producer | Pierre Marcus |
| Advertising Manager | David Foulds |
| Art Director | Vincent Behaeghel |
| Concept | Vincent Behaeghel |
| Concept | naville bernard |
| Copywriter | naville bernard |
| Agency Producer | France Monnet |
| Actor / Celebrity | Nick Coletta |
| Actor / Celebrity | Matthew Mullins |
| Creative Director | Vincent Behaeghel |
| Creative Director | naville bernard |
| Music Composer | Ken Flanagan |
| Casa di Produzione | RadicalMedia |
| Production Company Producer | Tommy Turtle |
| Account Director | Valérie Accary |
| Account Director | Laurent Garnier |
| Account Director | Eléonore Raillard |
| Account Director | Raquel Baena |