| Titolo | Novelty Phone |
| Agenzia | AMV BBDO |
| Campagna | Bringing People Together - BT |
| Cliente | BT Group |
| Marca | British Telecom |
| Data di Prima Diffusione/Publicazione | 2001 / 6 |
| Prodotto | Customer Satisfaction |
| Settore | Servizi per la telecomunicazione |
| Slogan | Bringing Jim and Raymond Together |
| Trama | This ad is part of the Bringing People Together Campaign. It shows how BT enhances people's lives by enabling them to connect with people. |
| Filosofia | Bringing People Together This case tells the story of how BTs Bringing People Together campaign has done what no other has ever been able to do: stop BTs market share from declining. The campaign has generated an additional 18-minutes/month/per line of call time that has stabilised BTs market share. Without the campaign it is estimated that BTs market share would have fallen 1.9%. This has generated an additional £227 million in income and a return on advertising investment to date of 6:1. A company that will go out of its way to look after the needs of a very demanding customer can certainly be counted on to look after the needs of all its customers. BT is brining together all kinds of communication for the benefit of everyone. |
| Problema | To improve customer satisfaction with BT. Specifically, to help people see BT as a company that's finding new ways to keep all their customers in contact. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Regno Unito |
| Casa di Produzione | Tomboy Films |
| Executive Creative Director | Tony Cox |
| Art Director | Mark Norcutt |
| Art Director | Daryl Corps |
| Copywriter | Laurence Quinn |
| Copywriter | Mike Nicholson |
| Agency Producer | Ruth Hannet |
| Director | Kirk Jones |
| Account Director | Christy Stewart-Smith |
| Advertising Manager | Amanda Mackenzie |