Titolo | Melody Gardot |
Agenzia |
Publicis Conseil
|
Campagna |
Renault quality that you can hear
|
Cliente |
Renault
|
Marca |
Renault
|
Data di Prima Diffusione/Publicazione |
2011 / 2
|
Prodotto |
PMU
|
Settore | Auto Nuove
|
Slogan | Drive the change |
Trama | Melody Gardot is the centrepiece of an exciting European campaign encompassing TV appearances, the press, a digital feature and, for the ultimate fanfare, the ‘Live Orchestra’ event, with a private concert by the singer. |
Problema | Since 2008 Renault has been working with Bose® to offer its customers the joys of exquisite sound in Renault cars. Keen to move this partnership forward, Renault is launching the limited Bose® Edition series in the Megane, Laguna, Scenic and Koleos ranges.Designed and developed specifically for the interior of each model, the Bose® sound systems produce a natural, authentic sound so you can appreciate every musical nuance and enjoy a level of sound quality as close to a live performance as you can imagine, both in the front and the back of the vehicle. |
Tipo di Media |
Televisione
|
Market | Austria, Francia, Germania, Portogallo, Slovenia, Spagna |
Casa di Produzione |
Intersection
|
Account Director |
David Dechaume
|
Sound Producer |
Boris Marcus
|
Sound Producer |
Laurent Favard
|
Producer |
Amy Appleton
|
Advertising Manager |
Pascal Drai
|
Casa di Produzione |
Pierre Marcus
|
Casa di Produzione |
Timothé Rosenberg
|
Director |
Chris Palmer
|
Account Director |
Eleonore Mabille
|
Copywriter |
Marc Rosier
|
Art Director |
Jean Marc Tramoni
|