| Titolo | CB News |
| Agenzia |
Preferendum
|
| Campagna |
CB News
|
| Cliente |
NEC Corporation
|
| Marca |
NEC
|
| Posted | Luglio 2002 |
| Prodotto |
Plasma TV & videoprojectors
|
| Prodotto (Lingua Originale) | Ecrans plasma et videoprojecteurs
|
| Settore | TV, Hi-Fi, Video, Personal Stereo & Accessori
|
| Trama | A young businessman is annoyed for having just missed a contract on account of a disfunction of its presentation materials at the worst time. Nervertheless he had everything on his side, beauty, intelligence, but no NEC material, nor the NO SOUCI pack. |
| Trama (Lingua Originale) | Un jeune businessman est dépité car il vient de perdre un contrat parce que son matériel de présentation l'a lâché au mauvais moment. Pourtant il avait tout pour lui : beauté, intelligence
mais pas le matériel NEC, ni de pack NO SOUCI. |
| Filosofia | To win the target's complicity focusing on common sense. When you buy some material, it is better to choose the only manufacturer proposing a 2 or 3 years on site warranty. |
| Filosofia (Lingua Originale) | Gagner la complicité de la cible en s'appuyant sur du bon sens. Quitte à acheter du matériel, autant choisir le seul fabricant proposant une garantie sur site (de 2 ou 3 ans). |
| Problema | To bring to the foreground the reliability of the brand NEC as video projectors and plasma TV screens on a market still very B to B trended (90 % of market share). |
| Problema (Lingua Originale) | Faire émerger la fiabilité de la marque NEC en matière de vidéo projecteurs et d'écrans plasma sur un marché encore très B to B (à 90%). |
| Tipo di Media |
Pubblicita' su quotidiani
|
| Creative Director |
Jean-Pierre Brochen
|
| Art Director |
Rebecca Lazare
|
| Account Director |
Laurent Mano
|
| Copywriter |
Denis Chauchat
|
| Advertising Manager |
Célia Amado
|
| Editor |
Paul-Olivier Doury
|
