| Titolo | Star Wars (French) |
| Titolo (Lingua Originale) | Star Wars |
| Agenzia | BETC Paris |
| Campagna | Let's stay light - Lu |
| Cliente | Lu |
| Marca | Mikado |
| Data di Prima Diffusione/Publicazione | 2004 / 10 |
| Settore | Alimentari |
| Slogan | Play with your food |
| Slogan (Lingua Originale) | Restons légers |
| Trama | Around the new tag line "Mikado. Play with your food", men and women yield to this invitation and suddenly consider their Mikado as something likely to make their day lighter. |
| Trama (Lingua Originale) | Autour de la nouvelle signature "Mikado. Restons légers.", ils mettent en scène des hommes et femmes qui succombent à cette invitation, et voient subitement en leur Mikado de quoi mettre un peu de légèreté dans leur journée. |
| Filosofia | From October 22nd, Mikado comes back with wise news, an invitation to play with lightness in a world where everything is often too sober and burdensome. The 3 episodes of the saga have been produced by Christopher Von Reis in everyday life circumstances and have developed at the same time a funny, out of touch and amazing tone. |
| Filosofia (Lingua Originale) | Mikado revient sur les écrans, à partir du 22 octobre, avec une nouvelle sage, invitation au jeu et à la légèreté dans un monde où tout est (trop) souvent sérieux et pesant. Réalisés par Christopher Von Reis, les 3 films de la saga s'inscrivent dans un univers quotidien tout en développant un ton drôle, décalé et surprenant. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Market | Francia |
| Casa di Produzione | Intersection |
| Account Manager | Raphaël de Andreis |
| Account Manager | Isabelle Giafferi |
| Account Manager | Myrto Tripathi |
| Account Manager | Michel Teicher |
| Creative Director | Michèle Cohen |
| Art Director | Rémi Tricot |
| Copywriter | Olivier Couradjut |
| Agency Producer | David Green |
| Director | Christopher von Reis |
More Work
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- AGENZIA:
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